Colin Yong is the Chief Executive Officer of Jadi Batek. He earned his degree in Business Administration from Hitotsubashi University, Japan. Following his graduation in 1996, Colin joined EDS—one of the world’s leading IT consulting and services firms—as an IT consultant. During his tenure, he managed extensive regional responsibilities across headquarters operations in Japan, Thailand, Australia, and Taiwan, advising major retail enterprises including Jusco, Jardine Wine & Spirits, and Carrefour.

In 1999, Colin returned to Malaysia to take the helm of the family enterprise. Bringing modern corporate governance and technology know-how, he set out to revitalize and streamline Jadi Batek Centre. His vision was clear: elevate the brand onto the global stage by empowering local Malaysian batik artisans, preserving authentic hand-drawn techniques, and building international brand recognition comparable to iconic heritage names like Royal Selangor and Jim Thompson. Beyond retail, he championed cultural tourism by establishing hands-on batik workshops that welcome visitors and delegations from around the globe.

Under Colin’s leadership, Jadi Batek underwent transformative growth. By refining artisan workflows, diversifying product categories, and maintaining uncompromising quality standards across every collection, the business expanded substantially.

Warm, personable, and passionate about community, Colin finds deep fulfillment in connecting with people through Malaysia’s rich textile heritage. His dedication to educating visitors, nurturing master craftsmen, and innovating within a traditional craft has earned him wide respect among his team, resident artists, and fellow Malaysian entrepreneurs.